How GreyCo is different when it's time to sell.
Long-Term Ownership
We buy businesses to own and operate, not to flip. Our focus is on steady improvement, continuity, and building on what already works.
Careful, Disciplined Operators
We bring structure, discipline, and operational best practice without stripping the soul out of the business.
Simple, Respectful Process
No games. No pressure. Clear communication, fair terms, and a process designed to reduce stress, not create it.
Founder-First Transitions
We work directly with founders to design a transition that feels right, protecting the people, culture, and legacy you've built.
Business That Matter
We focus on core, everyday businesses that serve real communities and provide services people rely on.
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Months of uncertainty with no clear end in sight
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Endless back-and forth negotiations that drain time & energy
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Complex deal structures that push risk back onto you
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Feeling decisions slip out of your control
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Worrying about your people and the culture you've built
Selling your company shouldn't feel like this
For many business owners, the hardest part of selling isn't letting go - it's the process.
It doesn't have to be that way
GreyCo was built to be a straightforward, founder-first buyer.
How We Do Things Differently
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Our process is designed around founders, not spreadsheets.
We believe selling a business should feel clear, respectful, and well-managed - not stressful or adversarial.
A Steady, Respectful Process
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We don’t rush decisions, and we don’t drag them out either.
Just a transparent process with clear next steps, consistent communication, and long-term responsibility.
What You Can Expect
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Clear, honest conversations instead of sales tactics
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Fair offers grounded in reality, not hype
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Flexible timelines and thoughtful transition plans
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Protection for teams, culture, and customer relationships
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Long-term ownership rather than short-term exits
We look for essential businesses with
Ethical, community-minded leadership
Healthy operations and profitability
Honest, understanding business models
Established teams and positive cultures
Stable, recurring
demand
GreyCo compared to traditional buyers
Venture Capital
Huge valuation
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3–6 month process
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Founders committed to 5+ years
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Pressure to provide 10–100x returns
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No cash to founders, just money to grow
Full or partial cash out
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3-6 month process
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Founders locked in without earnest structure
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Terms could make your equity worthless
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Intervene and change your culture
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Typically flip your company in 3-5 years
Private Equity
GreyCo
Full or partial cash out
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Deal size ranging from R1M - R20M
Potential 30-day process
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Simple structure with cash upfront
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Operational best practices, focus on culture
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Holds companies for the long term
GreyCo
Businesses That Trusted Us
Every acquisition starts with a founder placing real trust in us.
These businesses continue to serve their communities every day, with their teams and cultures intact.
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